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The Importance of Business Marketing

Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in business. It should be noted that the competition and urgency among businessmen has increased due to the fact that Internet has rendered a whole world as a virtual world, and you never know when and from where a potential competitor has entered your territory unnoticed by you. And this is where proper business marketing strategies and sound business marketing plans play their part to make you the choicest businessman for your customers and dealers.

For successful business marketing, you need to develop a proper business marketing plan, and then gauge its performance for your business growth. There are many things that your business marketing plan needs to address and these points may include some of the following:

o What are your business marketing goals

This actually delineates what are you looking for. What goals you have set for your business and what are you looking to achieve through your marketing plans?

o What is your target audience

This is an important point that you need to know beforehand, for, it describes the scope and range of your business marketing plan. There is no advantage of advertising your fashion prone apparels to the old people, for, they are less likely to buy it. You must be very clear about who you are addressing and will your audience generate the leads that you are looking for.

Sometimes, you keep on targeting wrong audience that do not have the need of your products and expertise, and the result is as you can think: you are wasting your money and not getting the results that you have set for your business. So, it becomes utterly necessary to chalk out the group of people that you are going to address and market your business. Business marketing plans often have detailed study of the audience: their liking, their predominant choice, and their habitual circumstances, for, actually audience is the thing for which business marketing is done!

o Deciding business marketing system

As it is already said that Internet has made business marketing a whole new concept, every growing business should address the need of Internet or online marketing. Apart from the conventional advertisement systems in newspapers, magazines, online marketing tools should be incorporated in the business marketing plan, which may include: search engine optimization, e-mail marketing, banner ads, etc.

At the end, we can say that business marketing has grown wide and wild with the added horizons of Internet and online business, and a business owner should be proactive enough to handle the situation steadily and should incorporate all possible techniques for better business marketing plans and strategies.

MLM Training – The Network Marketing Success Secrets of Recruiting Small Business Owners

Many Network Marketing distributors overlook for some reason the small business owner and professional. They don’t attempt to talk to them about their products and business as many believe they simply would not be interested. That is not the case with many small business owners. Many are always looking for additional cash flow and ways to create a secondary revenue source.

Small business owners and small business professionals are a Gold Mine in Network Marketing and MLM. They bring to the table many things that the average person does not:

1) They bring A DIFFERENT Perspective to the marketplace and MLM. They understand business, and also how to run one, and have a business attitude when working in the marketplace, not just an employee attitude.

2) They bring EXPERIENCE to the marketplace and MLM that the average person does not have. Experience in running a business, networking, making things happen, and succeeding.

3) They bring DETERMINATION to the marketplace and Network Marketing. They MUST be determined to succeed in their business, and bring the same determination to MLM. Most small business owner and professionals are very FOCUSED on what they are doing, and determined on where they are going.

4) They bring CONTACTS and NETWORKS to the marketplace and MLM. Most business owners belong to state and national associations with other business owners, and thusly, have formed relationships with many other small business owners and professionals, a Gold Mine in MLM.

5) They bring a CREDIBILITY that the average person does not have to the marketplace and MLM. Credibility as an owner, and a professional in the marketplace. This alone is a Gold Mine in Network Marketing.

Business owners and professionals are incredible prospects for MLM, but unfortunately, can be quite difficult to approach, at least from the normal approach of Network Marketers.

How can you then plug into all they can bring to Network Marketing? How can you recruit them, but do it with a very professional approach that they will be curious about, instead of turned off like so many are?

The best way to approach them is in a VERY Professional manner and with a VERY Professional verbiage. You DO NOT approach them like you would your aunt or cousin,or best friend. Many times, with family or friends, we all have a tendency to say too much as we are excited, and want to tell the world about what we are doing.

INFERNO Secret:

The less you say, the more chance you have of getting an appointment, warm market or not.The more professionalism you have, the less negative responses you will get.

Here are several SCORCHING approaches for the telephone/Face to face for the small business owners:

WARM MARKET:

“Hello Ben? This is Mary, and I need your help on something.I am introducing into the business community a new idea that could really impact revenues for small business owners. I would like your input and insights as to how it could be applied to this community. When do you have 10 minutes?”

“Hello Ben? This is Mary. Listen, I have run across an idea that I believe can increase revenues for many small businesses in our community. It has tremendous value, and I need your help and input as to how to introduce it into our Locale. When do you have 10 minutes?”

” Hello Ben? This is Mary, and do you feel that increasing revenues in your business would be something that we could spend 10 minutes discussing?”

“Hello Ben? This is Mary.I really need your expertise on something.I have run across a way that small business owners can substantially increase their revenues and am looking for the best way to introduce it into the marketplace.When are you available for about 10 minutes?”

“Hello Ben? I need your help on a project I am getting ready to introduce into the business community. You are very well versed in business, and I want to run an idea past you and you give me your thoughts on the value of it as a secondary revenue stream to small business owners.”

COLD MARKET:

Calling small business owners cold is not easy, but a great exercise for building your skill set. Here is one way we approached thousands of business owners we did not know on the phone, or especially face to face, which worked well for us:

“Hello. My name is Doug, and like you, I am a Business owner in this community. I am simply introducing myself to folks like yourself, and also an idea that has proven to increase revenues substantially for small business owners like you and me. May I drop in for a 5 minute visit this week to simply introduce myself? I would love to meet you and learn more about your business, and share an idea that has proven to increase profitability with many business owners such as your self.”

Also, you can send out a short letter/ email simply saying basically the same thing.

Dear Jamie.

My name is Doug, and like you, I am a small business owner here in the local business community. The reason for the letter, I have found an idea that can help increase
revenues for small business owners substantially. I simply would love to meet you, learn a little about your business, and share an idea that has helped me. I will be in touch to see when what day would be convenient.

Professionally Yours.

Doug

Follow uo within a couple of days, and see about scheduling a drop in visit.

These are just a few of the hundreds of ways you can approach small business professionals in MLM and Network Marketing.

Blessings…doug

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Start Your Own Photography Business from Home

Anyone with the right camera equipment, and the necessary skills can set up a home business, marketing photography. You need only to convert a room of your house into an office, and then you can work immediately.

With modern technology in the form of SLR digital cameras, you do not even need the room for a dark room. You need only to have a personal computer and a photo-editing program. The standard is Adobe Photoshop.

It is not necessary to clutter yourself with equipment you do not need. You can hire equipment on and when you need it basis. You have the freedom to work part time for a while until you can devote yourself full time to photography. All you need to be is a serious photographer. There are two types of photographers that makes their living from photography, the serious photographer and the very serious photographer. You can always bookmark this link and then you can quickly access just about all you’ll ever need from here.

Whilst the technical skills needed to make a successful photographer have never been easier, other aspects have changed the business. The market for photographs of virtually every type has widened, the world seems to have an insatiable appetite for photographs. However the price has fallen as the marketing net has broadened. Photographers are needed in many more fields. For instance many people use car web sites, they simply did not exist ten years ago, and they sell their products as a result of photography. Cameras used by scuba diver’s are now an excellent quality, and whilst they are initially expensive, they have forged a new market. People celebrate special occasions more with photography, than they did years ago. The travel and advertising markets have a greater need for landscape, travel and nature shots.

It is now easier than ever to turn your dream into reality and create a worthwhile business out of an engrossing hobby. However in today’s modern world there is more to it than simply pointing a camera, and shooting a picture. You need to be aware of marketing techniques, and here marketing simply means transferring ownership of a product, in this case an image from a buyer to seller. You also need to be aware of any local gaps in the market in your local area. You should also try to be on top of your competitor’s prices, to undercut an existing photographer is one choice, but to neglect to value your skills and not charge enough to cover your overheads is another matter entirely. Remember this, its an important point.

Use your skills to the best advantage of the business and define what you want from it. Writing a business plan helps to keep you focused on the areas you specifically want to exploit. A business plan helps you to define your goals and strategies, it will be changed and updated, but it will help you, to keep things in perspective. You can then refer back to it when things become confusing or complicated. Everyone’s business plan will be different, as every objective will be different, but there are certain common factors that make up a good business plan which will help your business grow. It allows you to develop a professional attitude to your business, which not only helps you to increase your earnings, but also help you to finance your business.

For the photographer it should include, your business name, or your own, with full details of the proposed location of the business, a copy of your logo, as well as details of your copyright notices. What is the form of your proposed business (sole ownership, partnership, Limited Liability Company or Corporation). This should be followed by a table of contents, which focuses on a logical order. There are resources that will give you further details on such as profitable-photography.com

Included after this should be the type of business you intend to pursue, in a fair amount of detail, and it should contain the services you intend to offer. This section should include any future gaols or avenues you would like to explore, stating your clear objectives. This is so you can check at a later date whether your objectives are on course, or if you have got sidetracked.

If you envisage at any time you may need financial help, then you should include your personal business history.

You should also state a clear and concise marketing plan that should demonstrate how your business will differentiate from the businesses of your competitors. You should be able to establish whom your customers will be, as well as where your market will be, as in wholesale or retail or a combination of both. You should also be able to determine how long this type of market will be available to yourself.

The next section should clearly define your opposition, as well as their strengths and weaknesses. This should include the ways you may be able to exploit any gaps in the market in the specific area where you live. A section should follow this on how you intend to market and promote your individual services.

A financial segment should be included as to how you intend to manage the day-to-day bills of the business. How you intend to price your services, and what factors influence this pricing structure, which includes a section on your competitor’s financial structures. This means a fair amount of detective work as well as homework. Get your friends to ask from quotes from the local competition. Or try an even more direct approach, tell your competitor’s that you intend to start a new business, and that you do not want to undercut them, as this reduces the cake for everyone. They may well offer to help you construct a pricing structure that ensures everyone’s livelihood. It is in their interests to help. Not everyone will be cooperative, but it may mean you can get a truer picture of the market factors that govern your area.

Make a list of all the equipment you will need in your first year, as well as how and where you intend to purchase. Note any difficulties that may arise in obtaining your supplies. Note whether the prices of your supplies have a seasonal fluctuation, that may help you influence you when to buy. You should make a note of any local licenses that will be necessary, as well as any zoning restrictions, that may restrict the growth of your business. Your neighbours may not be thrilled at a procession of customer’s to your door, check whether they can restrict your services. Make a study of all your business insurance requirements.

The final segment should be devoted to how you intend to finance the growth of your business, as well as isolating what your financial needs will be. This should include a projection on your future earnings, as well as an accurate assessment of your outgoings’. This should be assessed on a monthly basis for the first year, and on an annual basis for the following three years. An important aspect of the financial statement is an assessment of the break-even point of your business, in other words the minimum you will have to take to pay your expenses.

The purpose of this documentation is to allow you to enunciate what the core elements of your business will be, in doing this it should help you to be able to quickly evaluate the success of your business objectives. If you are not clear on your objectives then you cannot possibly make a plan to bring about the success of those objectives.